The world has turned into an international community, the geographical borders have got lost; it is one global town, a global market. The challenge is to develop appropriate and suitable strategies of access to international markets. The intention is to obtain a competitive benefit to take advantage of the commercial advantages and to control the political risks. The global market recognizes cultural universes and specific differences of every economic block, of every.
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Marketing Internacional: Creativadad E Innovacion libro Basilio Balli Morales
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